Alzheimer's Foundation Of America Showcases New Jewelry Line To Honor Caregivers

The Alzheimer's Foundation of America
(AFA) has introduced a jewelry line that, in addition to being highly
fashionable, makes more than merely a fashion statement: it is designed to
recognize the heroic act of caregiving and to raise awareness of
Alzheimer's disease and related dementias.


The line consists of a necklace, bracelet and lapel pin -- each with a
sterling silver pendant modeled after AFA's logo of arms embracing a heart.
The logo reflects the organization's mission of providing optimal care to
individuals with dementia and their families.


"Caregivers give from the deepest recesses of their hearts. Our goal is
to recognize the selflessness and strength of these exceptional human
beings in light of the enormity of their role," said Eric J. Hall, AFA's
chief executive officer.


AFA expects the jewelry to especially touch caregivers of individuals
with Alzheimer's disease or other illnesses, and their families, as well as
to have universal appeal due to its artistic look.


An estimated five million Americans have Alzheimer's disease, which
results in loss of memory and other cognitive functions; the incidence is
expected to triple by mid-century. There is an estimated one to four
caregivers for each person with the disease.


A recent AFA survey of caregivers of individuals with Alzheimer's
disease, conducted by Harris Interactive, highlighted caregivers' massive
responsibilities: More than 70 percent attend appointments with their loved
ones, help plan and organize their lives, and aid in day-to-day activities.
The survey also found that 76 percent of caregivers have learned that they
are stronger than they thought.


Proceeds from the jewelry will support AFA's programs, including grants
to member organizations to enhance local services. The Alzheimer's
Foundation of America, a nonprofit organization based in New York City,
unites hundreds of member agencies nationwide that provide hands-on
services to individuals with Alzheimer's disease and related illnesses, and
their families.


Alzheimer's Foundation of America

alzfdn